Australia's Nature Coast (ANC) was launched in 2013 and is a partnership between Sunshine Coast Destination and Fraser Coast Tourism & Events, Gympie Cooloola Tourism and Tourism Noosa to promote a world class eco-destination. Spanning the Sunshine and Fraser coasts, ANC represents the best of Queensland's and arguably, Australia's natural attractions and experiences.
This includes two UNESCO Biosphere reserves side by side - the Great Sandy and Noosa Biospheres; World Heritage-listed Fraser Island; Lady Ellio Island; 47 State and National Parks; Reserves and Forests and over 200 kilometeres of pristine beaches, calm rivers and waterways and an abundance of flora and fauna.
Key insights from Tourism Australia's international consumer research project show that one of Australia's key strengths is its world class nature. According to the research, 56 per cent of long haul travellers are 'passionate' about, and motivated to travel by, nature based activities.
ANC will increase availability and quality of internationally ready nature-based products to attract overseas visitors through a unified approach and aims to raise awareness of the exceptional environmental assets of the region and deliver unique personal natural encounters in a safe, fun and family-friendly environment, whilst working with industry and community towards the common goal of sustainability.